In June, for the first time, the Royal Ballet will perform at the O2 Arena. The company's best dancers — Carlos Acosta, Tamara Rojo and Lauren Cuthbertson — make up a cast that the ROH hopes will sell-out the four performances at O2 Arena. The arena will hold up to 12,000 audience members per performance, compared to the 2500-seat capacity at the Royal Opera House. According to a Telegraph interview with Tamara Rojo, the stage will, of course, be much bigger and there will be television screens zoomed in on the performance.
This venue is the perfect place to review ballet. It will give RB the biggest audience it's ever had, and if the shows sell out, it could help to revive ballet's stale image. With floor seats at 10 pounds a piece, this is ballet for the masses. It does, though, have implications. What does it mean for a company with such historical clout to perform in Lady Gaga territory? The financial risk of preparing for this performance is also great — preparing any performance that travels is a major cost — because of the size of the O2 stage, the MacMillan ballet will have to be restaged. The props and scenery must also be reconsidered. There are also many stakeholders in this ballet — RB, ROH, O2 and the 48,000 potential audience members, to name a few.
With Design Writing as a mode of writing, I will write three reviews on these performances that use the review of Romeo & Juliet as a way in to critique what this series of performances means within the art and criticism.
1. Read All About It: Review as Poster
Ballet posters are all over the Underground. These ballet posters have a broader viewership than those who read ballet reviews from popular news sources. The Royal Ballet maintains a collection of performance posters within its archives. I will research versions of the Romeo & Juliet poster, leading up to the current one. After seeing R&J at the O2 Arena, I will design my review into a poster, which would ideally, be hung in similar places as posters that advertise the performance this new poster reviews.
I intend to write a full review. The poster will be a product of that review — the review could be revised and edited until it is only a few words. Or, I could pull out words within my review for the poster. The poster will not just critique the ballet; it will serve as a critique on the brevity of reviews. Since it will be the same size of the posters in the tube, it becomes a critique on who is and how many are reading what you write.
2. TEXT-IMAGE-TEXT: Review as Describer
Ballets are constantly pulled between a written form and the stage. They travel from hand-written dance notation, to dancers who will perform/visualize them. Then, these ballets are translated back into text with the dance review. They might become ‘image’ again later as films, or they might be shelved until the notation is pulled out once more for the process to start over. Text — Stage — Text.
In this second review, I will layout a scene from Romeo & Juliet to show the many versions of how a ballet lives in print. Taking queues from my Type and Visual Languages essay, I will lay out a scene of dance notation, with the same scene shown in film stills, as well as descriptions from reviews. All three of these — film, notation and review — are largely descriptive (notation is a form of descriptive, technical writing; a ballet on film does nothing more than visually relay the stage experience; a review relays the experience of a well educated audience member). The aim of this review is to critique the role of description in dance reviews — is it relevant if it only happens once? Is it as unreadable as the ballet notation? The final outcome will be published online, and it will take on a physical presence in a long sheet of manuscript.
3. Past and Present: Review as New Media
Ballet is an artform with baggage issues. Companies have been criticized for staging old classics to death, but these classics draw revenue. When Alice debuted at the Royal Ballet — a new production — Wheeldon, the choreographer, was criticized for being too traditional. Now the Royal is staging Romeo & Juliet, another classic, but it’s in a new, very modern venue. It’s also the size of a stadium, and there are TV screens just to make sure you can see, which makes it a compelling place for past and present intersect.
Through photography, found images (from the performance) and recorded interviews, I’d like to examine the tension of past and present through the review by charting the journey of ballet pointe shoes. I’ll focus on their home at Freed of London, where they have been handmade the same way for 80 years, and follow them to their performance at the O2 Arena. Going to O2 is not just a new journey for the Royal Ballet; the journey from Freed to the new, giant venue is a different journey than those pointe shoes have taken before.
This becomes a critique on ballet’s use of technology — handmade tools versus bigscreen televisions. By making it a multi-media slideshow, the end result (published online) becomes a critique on all kinds of tools of the trade. Sure, dancers have their pointe shoes for tools, but the medium in which this review takes place aims to suggest that dance critics should update their own review toolkit.
Questions:
Why write three reviews on one performance?
My aim is to show the versatility of Design Writing as a mode of reviewing. Writing three different critiques on this performance can simulate what three different reviews could look like from three different organisations who adopt a Design Writing as Mode of Writing method. Each is a distinct example of how design writing can be used. Each review employs different research methodologies: archival research, reading images as text, interviews, writing, photography, design. They can all work in multiple media platforms. Two reviews have the capability of appearing online or in print. The pointe shoes review can exist in film-form online, and in captioned, photo-essay form in-print.
Where will these live?
The print version places are TBD. But everything will be online, at a yet-to-be-determined url.
Who are these reviews for?
These reviews are for dance critics and their editors. They're also for the Royal Ballet — admin and dancers. They are examples for other arts writers and reviewers to reference for determining more appropriate, engaging ways of writing about their respective fields. They are for designers because dance is a mega-treasure-trove of design objects/notation/material yet to be exposed. These reviews are for the people who went to the performance and balletomanes who did not. They are for design and art/culture-minded people who probably have an iPhone and twitter account, and suffer from mild internet addictions. They are for anyone who saw Black Swan.